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An interesting idea if the implementation is practical. I wonder how the electronic components hold up to being knocked around, being left out in the elements, having kids hanging on them, etc. I wonder how often the power sources have to be charged and/or replaced. I wonder what a cost conscious grocery store would have to shell out for a fleet of these babies. The devil is in the details...
Categories: News, Rumors, and Trends
Now this is technology you can use!
Microsoft and MediaCart Holdings Inc have combined both their genius and their lust forinternet-based digital advertising revenue (especially since Microsoft acquired aQuantive, a $6 online ad firm) to bring us a screen that mounts to the front of your grocery cart, and streams ads from the Internet. This is the bad news.
The good news is that you can evidently log into this puppy from home, upload your grocery list, then swipe your card on the cart when you grab it and it will not only show you your list but help you find your items (via RFID). Of course, this comes at the additional cost of big brother's watching your every move, tracking shopping patterns, etc. Your cart will now even keep a running tally of your total, etc, as long as you scan your items as you put them in the cart. How far can we really be at this point from eliminating the checkout lines all together?
ShopRite supermarkets on the East Coast will be the test market for the latest in my-shopping-cart-needs-a-firmware-update technology in late 2008.
"I'm just jazzed to be on the show, man."
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January 16, 2008 10:41 PM
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January 17, 2008 8:56 AM
But you get to download firmware updates for your grocery cart. All your silly questions pale in comparison to that privilege! ;-)
"I'm just jazzed to be on the show, man."
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January 17, 2008 9:24 AM
Oh yeah, that will be something to look forward to. I can just see the message now:
"Your box of spaghetti is incompatible with shopping cart v.1.3. Please upgrade to shopping cart SP2 and try your pasta again."
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January 17, 2008 10:24 AM
What do you do when your cart blue screens? How will we adjust to a new meaning for the phrase I've crashed my cart."
One thing I wonder about is theft. These carts must have a significantly higher value than your run of the mill shopping cart, so I wonder if they'll be something theives would try to sell.
Mind Over Matt'er - Technology musings, opinion, and more straight from TechLore's head geek.
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January 18, 2008 6:06 AM
They could have a GPS built in to help with the thief, and so goes the cost of food and grocery items. Not to mention another big brother tactic.
"Those who do not know their opponet's arguments, do not completely understand their own".
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January 18, 2008 9:24 AM
The GPS in the cart needs to talk to the GPS in my car, so I never forget where I parked. lol
"I'm just jazzed to be on the show, man."
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January 18, 2008 9:27 AM
That's true. Good Idea for those without a car alarm on their key chain. We better be careful, they might start implanting locator chips into children. A little scary.
"Those who do not know their opponet's arguments, do not completely understand their own".
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January 18, 2008 10:05 AM
But at least the shopping carts could find our children. Where's Alfred Hitchcock when you need him?
"I'm just jazzed to be on the show, man."
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January 18, 2008 10:26 AM
LOL.
"Those who do not know their opponet's arguments, do not completely understand their own".
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