March 7, 2011 5:12 PM

Remember, the iPad2 looks *very* different than the original iPad if you are a consumer who does not currently have a tablet, and is considering buying one. Firstly, it potentially has the differentiators to make it an easy decision for someone who is considering a Xoom, or some other type of tablet. Secondly, it gives Apple a great reason to lower the price of the existing product line, so that it is even more accessible.

I'm sure Apple cares about existing iPad owners who want to upgrade to an iPad2, but a product like this is more likely to appeal to those who might have considered something else...