VoIP service provider Ooma is expanding their “Premiere” service today to include several new features. While call logs and voicemail-as-email-attachments are probably overdue (compared to say a Vonage), the virtual numbers, multi-ring forwarding, multiple voicemail boxes, and blacklists truly expand the value of Ooma’s offering. As an Ooma owner, I’ve just enabled multi-ring forwarding. Though I use my system solely for outbound calls, some folks have jotted down the Ooma number and attempt to call me on it. So I’m looking forward to having my cell phone ring when a VoIP call comes in, regardless of my physical location.

As a refresher, the $250 Ooma hardware package gets you unlimited US calling and bundles typical features such as CallerID and voicemail - no landline needed. The Premiere tier adds all sorts of other goodies, including these new features, for $99/year.

In terms of full disclosure, I’m fine admitting my bias. A decent contingent of fellow Sling Media alumni landed at Ooma. I have a lot of respect for them and Ooma is a solid, compelling product offering - I’m rooting for their continued success. (Best Buy distribution and an additional $16 million investment don’t hurt.)

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