Categories: News, Rumors, and Trends
Warner’s new music service proposal has the blogosphere all abuzz this AM. It’s mostly been a narrow-minded, short-sighted reception, which emphasizes challenges the music industry faces in winning back paying customers. (Threatening college students with lawsuits hasn’t been a good marketing strategy.) The music industry’s album sales revenue model doesn’t work within the current digital landscape, so why shouldn’t we give them some credit and leeway in exploring alternate distribution (and money-making) methods? The relative success of services like Rhapsody, Pandora, and Last.FM prove there’s a demand for legal, unlimited access. So, why not offer consumers a higher tier broadband package or subscription iPod for something similar?
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Tech news and opinion on the world of digital media from the mind of Dave Zatz.